AdvertiseOnPodcasts.com

Stage 1 of 5 · Plan

Advertise on podcasts like you have spent the money before.

Every page ranking for this query sells its own inventory. This one does not. Model your test on the console below, see which of 13 platforms your budget actually clears, and check every rate against its source in the Session Log.

Cue

How do you advertise on podcasts?

Set a test budget. Pick a platform whose minimum you clear: only Spotify publishes one, 250.00. Sanity-check the CPM against published rates: host-read 60s runs $24-26 on Libsyn Ads. Book the spots. Measure with promo codes or a pixel. That is the whole job; the console below models yours.

The Podcast Test Modeler

CH 01 · budget desk
Format

Libsyn Ads publishes $24-26 CPM for 60-second host-read reads.

$24-26 CPMCPM appliedLibsyn Ads · Jul 2026
576,923-625,000Impressionsbudget ÷ CPM x 1,000
115-125Modeled ordersAt your visit + CVR assumptions
$120-$130Modeled CACbudget ÷ orders
Deck export · paste into your budget slide
Podcast test: $15,000, host-read (60s) spots.
CPM basis: $24-26 CPM (Libsyn Ads · Jul 2026, published rate; see advertiseonpodcasts.com/ledger).
Estimated impressions: 576,923-625,000.
At 1.0% visit rate and 2.0% conversion (our assumptions, not vendor claims):
~115-125 orders, CAC $120-$130, revenue $9,200-$10,000 at $80 AOV.
Ranges reflect the published rate spread. No point estimates; no vendor-claimed ROI.

Where $15,000 can actually buy

Clears a verified published minimum:

Only Spotify publishes a hard minimum (250.00, help center). Everything else is either open entry or quoted. Full table: minimum spend.

Published CPM ranges, July 2026

Every figure below is a vendor-published number, quoted verbatim in the Session Log. Bars with a single bound are starting CPMs: the vendor publishes a floor, not a range, and this site does not invent the ceiling.

$24-26Host-read 60s CPM
Libsyn Ads published card
$22-30Genre CPM spread
Libsyn Ads published card
from $15Pre-recorded CPM
Acast published starting point
from $12Programmatic CPM
Libsyn Ads published starting point

The five-stage path

The site is organized the way your week will actually go, not the way vendors organize their funnels.

Stage 1

Plan

Model the test. You are here.

Stage 2

Platforms

13 places to buy, minimums stated or flagged absent.

Stage 3

Rates

What a fair CPM is, with sources.

Stage 4

Playbooks

Worked scenarios: $500 to $50k.

Stage 5

Measure

Prove it worked to a CFO.

The minimum spend table

Entry cost on all 13 platforms: stated minimums or an explicit none.

What $500 buys

Impressions at published CPMs, per platform, at three budget tiers.

Is it worth it?

The honest version, with vendor research labeled as vendor research.